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Not an ad, this post is just sharing the news. It’s not every day that Apple releases a new app — and a few days ago, Apple did just that. Apple Invites is a brand new app for creating Invites to celebrations, get-togethers, and more!

From the App Store listing:

Create unique invitations and bring people together for life’s most exciting moments. Customize the background of your invitation with a photo from your library, or choose an emoji background to bring your event to life. Easily see who is attending and make sure you never miss a moment by adding a Shared Album directly to the event. Whether you’re attending an event or hosting one yourself, Invites makes it easy to get the party started.

In addition to being available as an iOS app, it is also available on the web at www.icloud.com/invites.